Dj PEOPLES BLOG
ALL POSTSDJs Guide to a Retail Event
01 Jul / 2013
At DJPeoples we are Committed to the Success of each and every event in which we represent. Further more we are vested in our DJ’s continued success and the continued evolution of their craft and careers. You are now part of our team because you love what you do, and we believe you have the same passion that we have for this business. In order to ensure your success, we must provide you with all the necessary tools to be the best you can be. That is the reason for this guide…to help you understand what we do and how we do it. Your role is an essential element to our long term growth and success.
As you may know our clients are high-end retail brands that hold a strong reputation in the industry. They’re looking for certain qualities in DJs…It’s all about image for many of our luxury brand clients. From the way you dress to timeliness and overall execution of the event. Our goal is to have our clients continually choose us as their number one source. When this happens, it means more events for you and for DJPeoples, which will help build our brand and create publicity and more recognition. For this to happen, I need you guys to help us out. Here are a couple of things we need to address:
Receiving your Schedule:
The start of your job with DJPeoples begins with the initial call or email requesting your availability for an event. Its important that you keep in close contact with your designated event manager by phone and email throughout each month. Our Clients and Event managers have chosen you over other Talent because of your skill level and differentiation. Please reply as to your availability withing 24 hours of being contacted to avoid being looked over for any booking.
Your DJPeoples Event Manager works closely with our clients on a weekly basis and before events to gather as much information as possible about each event. Once you have been reserved for an event you will receive complete event details by email. This email will include Brand Name, Mall and Event Location, Arrival Time, Music On Time, Music Off Time, Dress Code, Music Style, Store Phone Number & Special Instructions. It important that you review these event instructions thoroughly and bring any questions to the attention of your Event Manager immediately.
Once the initial details of an event have been established its time to meet the client and begin making the event your own. This usually starts with either a call or a visit to your scheduled store. As retail managers schedules change from day to day its important that you call and establish that initial communication well before your event day. Your event manager will specify when and who to contact but usually this will be the store manager. On your initial call, make the right first impression. This means letting your personality shine through and getting the client excited about your upcoming arrival. In some cases manager may be new to the whole DJ thing so its important that you go through everything with them from start to finish and make them feel comfortable about your arrival. Below, we’ve outlined topics that an initial call should cover.
Introduction Call to Client
- Introduction-Who you are and what company you work for
- Who-Ask for the Store Manager that is responsible for the event
- Hello!-Let them know that you’re excited to be playing in their store and you’d like to go over details to make sure the event is awesome!
- Event Time- Go over your arrival time for set-up (Usually 1.5 hours prior to start)
- Load-in – Review the rules of the mall in regards to loading in your DJ equipment into the store. Be sure to discuss what entrance of the mall the store is located near and what the best entry point is.
- Set-up Location- Ask if an area has been designated for the DJ. This area should be located close to power. In some cases it’s necessary for the DJ to be set-up close to store connections that plug you directly into store sound systems.
- Store Connections- In some cases stores have already been set-up to have you play over their store systems. Ask if there is such a system in place and if you will be required to bring any special cabling. Your DJPeoples event manager will help give you insight on these types of connections within these stores and what is necessary.
- Dress Code- Looking the part is just as important as what you play. Discuss the stores fashion style and what you are planning to wear. Store managers and staff love dressing DJs. If you have a question as “what to wear”, the manger will help give you insight on the brand and their fashion style. You can always schedule to shop the store days before the event and they will help fit you with a great outfit for the event. Its always important whatever the style that you look impeccable as you are representing their brand during an event.
- Music-Let them know that you have tons of the best music for the event. Ask them what some of there favorite styles and artists are so that you can be prepped if they ask for the latest Robin Thicke track..
- Recap-Briefly review everything you’ve discussed and go through any last questions.
- #Excited- Thank the manager for their time and let them know how excited DJPeoples is to be a part of the Event!
Your Look:
DJPeoples represents some of america’s most iconic fashion brands. This means as part of our DJ Team, We want our clients to see our DJs as stylish and fashionable, as well as talented, and who help drive traffic to their stores. When people are walking through a mall and see a well dressed DJ at a store, or in the window playing great music, they would be inclined to come and check it out. Remember most of these events are fashion forward brands, and being a great DJ is about looking the part as much as your talent. This doesn’t mean you go out and buy expensive clothes, just put on a nice shirt or dress, pants, and formal shoes (make sure your clothes are ironed, pressed, dry-cleaned, un-faded etc.). If it’s a casual event, dress comfortably to fit your brand message, but make sure it’s fashionable. A good rule of thumb for this is dress as if you were going out to a very nice dinner or to a high end night club. Below are some pictures of what’s acceptable and what isn’t:
Timeliness
Timing is everything. Apart from your good looks, our clients need to see that we are professional and always on time. Please ensure that you arrive at least 1 ½ hours early to allow ample time to setup your equipment and get comfortable with the store and its employees. I know that it might not take you that long to setup but there sometimes can be unforeseeable challenges, which may be out of your control. Your event should not last more than 3-4 hours, so make sure you give yourself enough time to break before your event starts.
Once you arrive on site, please make sure you check in with me (by text). This is the only way for me to know whether you arrived at your location or not on-time. Once you are setup, you will ask one of the employees to take a few pictures of you and your setup ready to go. Then you will text them to me as well. There are many reasons involving both quality control and PR for this. With social media, we are tweeting live during all our events, as well as posting on Facebook. Failure to comply with these policies may result in dock-age of pay for that event. For your convenience here is my contact information:
Email: scott@djpeoples.com
Cell: 954-234-7396
Interactions:
You’ve been hired by DJPeoples because you are a complete package of talent, looks, and style. Most of all, you are a professional. While you are at an event, you may interact with the customers that walk into the store and the employees that work there too. Creating a relationship will allow you to get more events scheduled with them, and engaging the customers enhances their awareness to OUR DJPeoples brand.
Music:
All your music for events must be mainstream, up-to-date and clean versions. Genres include the following:
1) Top 40 (remixes too)
2) House (all in Open Format Style)
3) Indie
4) Dance
5) Limited Hip-hop (nothing that talks about sex or nasty topics)
6) You can play some 80’s – 90’s if the crowd/customers warrant it
Please do not play any hard-core Old School, Techno, Progressive, Reggaeton or Reggae unless you’re in an area where that is the demographic and/or if they (the store personnel) have requested it. These genres do not fit the image that most of our clients are looking for. Also, you will be performing at a mall and there are other stores around, so be sure to check with the manager on how loud you can have your music playing
Your Equipment Setup:
It is important that you are self-sufficient and that you have all the necessary equipment when going out for a show. This includes the following:
1) 2 x Powered Speakers-Preferably self powered and in new condition
2) 2X Speaker Poles-Clean matching set
3) DJ Controller or DJ Gear- We love the Pioneer DDJ Controllers for Retail!
5) DJ Booth or Folding Table-All tables must be covered in a Stretch Scrim Table cover. No wires should be seen.
6) Table Skirting/Scrim-See above
When you are setting up for an event, make sure to have all your cables hidden. Having a clean setup will further amplify you and DJPeoples’ reputation for having a fashionable look and great sound. Also, when you go to events please ensure that you carry a skirt with you for your table so that it hides whatever cables can be seen. It doesn’t cost more than $80 – $100 to get one and it will also show stores that you have come prepared for the event. DJPeoples is an authorized dealer for “Scrim-King”. You may purchase a 4 or 6 foot table scrim from us at our cost plus 15%. After setting up your equipment, check to see that the table skirt is not dragging on the floor. Here is good example of what it should look like:
Photos:
Here at DJPeoples we are continually updating our website, DJ Roster and marketing materials. We are in need of excellent photos of you. Clients always ask us for head shots of the DJs that we have available in different regions. If we do not have good photos we will not be able to offer you to our clients. If you haven’t been on our new web site recently, please take a look. One of our new features is our DJ Talent “Look Book”. www.djpeoples.com
If you have not already supplied us with professional DJ head shots since your hire, we ask that you get started on taking two or three of these photos for us. Remember you don’t always need to be looking at the camera. The idea is to capture an image of you in your element. Also, avoid taking full frontal pictures, which gets all your equipment into the photo. Ask the photographer (if hired) to take pictures from different angles. If you’re in the Miami area, let me know if you can come into the office to take some photos of you. If you’re going to take pictures with your cell phone make sure you get someone else to take it for you.
Social Media:
Social Media is our link to promoting our brand quickly and to the masses. On average people spend about 8 hrs a day on different social network sites. So when you’re at an event upload pictures with Instagram, Tweet about the event or post about it on Facebook and also use relevant hash-tags that fit our message. (EX: #Retail, #Branding #YourCity, This will help both you and DJPeoples in driving traffic to our sites and in turn enabling me to staff you for more events. It is important to send us your social media information so that we can follow you and invite you to like our Facebook pages and vice-verse. Here is DJPeoples social media information:
Facebook:
DJPeoples
Twitter:
@thedjpeoples
Instagram:
Thedjpeoples
Warm Regards,
Scott Vegas & the DJPeoples Team
Go back
At DJPeoples we are Committed to the Success of each and every event in which we represent. Further more we are vested in our DJ’s continued success and the continued evolution of their craft and careers. You are now part of our team because you love what you do, and we believe you have the same passion that we have for this business. In order to ensure your success, we must provide you with all the necessary tools to be the best you can be. That is the reason for this guide…to help you understand what we do and how we do it. Your role is an essential element to our long term growth and success.
As you may know our clients are high-end retail brands that hold a strong reputation in the industry. They’re looking for certain qualities in DJs…It’s all about image for many of our luxury brand clients. From the way you dress to timeliness and overall execution of the event. Our goal is to have our clients continually choose us as their number one source. When this happens, it means more events for you and for DJPeoples, which will help build our brand and create publicity and more recognition. For this to happen, I need you guys to help us out. Here are a couple of things we need to address:
Receiving your Schedule:
The start of your job with DJPeoples begins with the initial call or email requesting your availability for an event. Its important that you keep in close contact with your designated event manager by phone and email throughout each month. Our Clients and Event managers have chosen you over other Talent because of your skill level and differentiation. Please reply as to your availability withing 24 hours of being contacted to avoid being looked over for any booking.
Your DJPeoples Event Manager works closely with our clients on a weekly basis and before events to gather as much information as possible about each event. Once you have been reserved for an event you will receive complete event details by email. This email will include Brand Name, Mall and Event Location, Arrival Time, Music On Time, Music Off Time, Dress Code, Music Style, Store Phone Number & Special Instructions. It important that you review these event instructions thoroughly and bring any questions to the attention of your Event Manager immediately.
Once the initial details of an event have been established its time to meet the client and begin making the event your own. This usually starts with either a call or a visit to your scheduled store. As retail managers schedules change from day to day its important that you call and establish that initial communication well before your event day. Your event manager will specify when and who to contact but usually this will be the store manager. On your initial call, make the right first impression. This means letting your personality shine through and getting the client excited about your upcoming arrival. In some cases manager may be new to the whole DJ thing so its important that you go through everything with them from start to finish and make them feel comfortable about your arrival. Below, we’ve outlined topics that an initial call should cover.
Introduction Call to Client
- Introduction-Who you are and what company you work for
- Who-Ask for the Store Manager that is responsible for the event
- Hello!-Let them know that you’re excited to be playing in their store and you’d like to go over details to make sure the event is awesome!
- Event Time- Go over your arrival time for set-up (Usually 1.5 hours prior to start)
- Load-in – Review the rules of the mall in regards to loading in your DJ equipment into the store. Be sure to discuss what entrance of the mall the store is located near and what the best entry point is.
- Set-up Location- Ask if an area has been designated for the DJ. This area should be located close to power. In some cases it’s necessary for the DJ to be set-up close to store connections that plug you directly into store sound systems.
- Store Connections- In some cases stores have already been set-up to have you play over their store systems. Ask if there is such a system in place and if you will be required to bring any special cabling. Your DJPeoples event manager will help give you insight on these types of connections within these stores and what is necessary.
- Dress Code- Looking the part is just as important as what you play. Discuss the stores fashion style and what you are planning to wear. Store managers and staff love dressing DJs. If you have a question as “what to wear”, the manger will help give you insight on the brand and their fashion style. You can always schedule to shop the store days before the event and they will help fit you with a great outfit for the event. Its always important whatever the style that you look impeccable as you are representing their brand during an event.
- Music-Let them know that you have tons of the best music for the event. Ask them what some of there favorite styles and artists are so that you can be prepped if they ask for the latest Robin Thicke track..
- Recap-Briefly review everything you’ve discussed and go through any last questions.
- #Excited- Thank the manager for their time and let them know how excited DJPeoples is to be a part of the Event!
Your Look:
DJPeoples represents some of america’s most iconic fashion brands. This means as part of our DJ Team, We want our clients to see our DJs as stylish and fashionable, as well as talented, and who help drive traffic to their stores. When people are walking through a mall and see a well dressed DJ at a store, or in the window playing great music, they would be inclined to come and check it out. Remember most of these events are fashion forward brands, and being a great DJ is about looking the part as much as your talent. This doesn’t mean you go out and buy expensive clothes, just put on a nice shirt or dress, pants, and formal shoes (make sure your clothes are ironed, pressed, dry-cleaned, un-faded etc.). If it’s a casual event, dress comfortably to fit your brand message, but make sure it’s fashionable. A good rule of thumb for this is dress as if you were going out to a very nice dinner or to a high end night club. Below are some pictures of what’s acceptable and what isn’t:
Timeliness
Timing is everything. Apart from your good looks, our clients need to see that we are professional and always on time. Please ensure that you arrive at least 1 ½ hours early to allow ample time to setup your equipment and get comfortable with the store and its employees. I know that it might not take you that long to setup but there sometimes can be unforeseeable challenges, which may be out of your control. Your event should not last more than 3-4 hours, so make sure you give yourself enough time to break before your event starts.
Once you arrive on site, please make sure you check in with me (by text). This is the only way for me to know whether you arrived at your location or not on-time. Once you are setup, you will ask one of the employees to take a few pictures of you and your setup ready to go. Then you will text them to me as well. There are many reasons involving both quality control and PR for this. With social media, we are tweeting live during all our events, as well as posting on Facebook. Failure to comply with these policies may result in dock-age of pay for that event. For your convenience here is my contact information:
Email: scott@djpeoples.com
Cell: 954-234-7396
Interactions:
You’ve been hired by DJPeoples because you are a complete package of talent, looks, and style. Most of all, you are a professional. While you are at an event, you may interact with the customers that walk into the store and the employees that work there too. Creating a relationship will allow you to get more events scheduled with them, and engaging the customers enhances their awareness to OUR DJPeoples brand.
Music:
All your music for events must be mainstream, up-to-date and clean versions. Genres include the following:
1) Top 40 (remixes too)
2) House (all in Open Format Style)
3) Indie
4) Dance
5) Limited Hip-hop (nothing that talks about sex or nasty topics)
6) You can play some 80’s – 90’s if the crowd/customers warrant it
Please do not play any hard-core Old School, Techno, Progressive, Reggaeton or Reggae unless you’re in an area where that is the demographic and/or if they (the store personnel) have requested it. These genres do not fit the image that most of our clients are looking for. Also, you will be performing at a mall and there are other stores around, so be sure to check with the manager on how loud you can have your music playing
Your Equipment Setup:
It is important that you are self-sufficient and that you have all the necessary equipment when going out for a show. This includes the following:
1) 2 x Powered Speakers-Preferably self powered and in new condition
2) 2X Speaker Poles-Clean matching set
3) DJ Controller or DJ Gear- We love the Pioneer DDJ Controllers for Retail!
5) DJ Booth or Folding Table-All tables must be covered in a Stretch Scrim Table cover. No wires should be seen.
6) Table Skirting/Scrim-See above
When you are setting up for an event, make sure to have all your cables hidden. Having a clean setup will further amplify you and DJPeoples’ reputation for having a fashionable look and great sound. Also, when you go to events please ensure that you carry a skirt with you for your table so that it hides whatever cables can be seen. It doesn’t cost more than $80 – $100 to get one and it will also show stores that you have come prepared for the event. DJPeoples is an authorized dealer for “Scrim-King”. You may purchase a 4 or 6 foot table scrim from us at our cost plus 15%. After setting up your equipment, check to see that the table skirt is not dragging on the floor. Here is good example of what it should look like:
Photos:
Here at DJPeoples we are continually updating our website, DJ Roster and marketing materials. We are in need of excellent photos of you. Clients always ask us for head shots of the DJs that we have available in different regions. If we do not have good photos we will not be able to offer you to our clients. If you haven’t been on our new web site recently, please take a look. One of our new features is our DJ Talent “Look Book”. www.djpeoples.com
If you have not already supplied us with professional DJ head shots since your hire, we ask that you get started on taking two or three of these photos for us. Remember you don’t always need to be looking at the camera. The idea is to capture an image of you in your element. Also, avoid taking full frontal pictures, which gets all your equipment into the photo. Ask the photographer (if hired) to take pictures from different angles. If you’re in the Miami area, let me know if you can come into the office to take some photos of you. If you’re going to take pictures with your cell phone make sure you get someone else to take it for you.
Social Media:
Social Media is our link to promoting our brand quickly and to the masses. On average people spend about 8 hrs a day on different social network sites. So when you’re at an event upload pictures with Instagram, Tweet about the event or post about it on Facebook and also use relevant hash-tags that fit our message. (EX: #Retail, #Branding #YourCity, This will help both you and DJPeoples in driving traffic to our sites and in turn enabling me to staff you for more events. It is important to send us your social media information so that we can follow you and invite you to like our Facebook pages and vice-verse. Here is DJPeoples social media information:
Facebook:
DJPeoples
Twitter:
@thedjpeoples
Instagram:
Thedjpeoples
Warm Regards,
Scott Vegas & the DJPeoples Team
